The most well-thought-of and planned email marketing initiatives will fall short if they don’t reach the desired inboxes. You need to enhance your inbox email deliverability to make sure the proper audience is looking at your advertising campaigns. Unfortunately,...
Prospecting means finding new clients or buyers for your products or services. There are various ways to perform sales prospecting. You can send out cold or warm emails, cold calling, leverage social media, and more. You also have several prospecting tools available...
Data is one of the primary pillars on which a business runs. The advent of the modern era made it very important for companies to note the data they have. Data, when adequate, can propel a business to greater heights and, if incorrect and minimum, can make a...
If you’ve been working in the sales and marketing domain for a longer period of time, you might know that an extensive email list isn’t an accurate sign of a 100% successful email marketing campaign. In fact, if your email list has many inactive...
Segmenting your audience is a vital step in any email marketing strategy – it lets you build relationships through email that feel more like a conversation than spam. It’s super important to ask customers for the right information from the start so you can...
A massive problem to solve in B2B marketing is to find answers to “how to get targeted leads” for your business. If you’re in the position of the Head of Growth for a medium to large B2B brand, you know that B2B sales cycles are incredibly...
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