If you’ve been working in the sales and marketing domain for a longer period of time, you might know that an extensive email list isn’t an accurate sign of a 100% successful email marketing campaign. In fact, if your email list has many inactive subscribers who are not engaging with your content on a daily/weekly basis, your emails will probably do more harm than good.
Luckily for marketers, many re-engagement campaigns spark renewed interest from inactive or dead email subscribers. Nearly 71% of B2B marketers say that re-engagement campaigns are incredibly effective. However, approximately 57% of marketers even use such campaigns.
Thus, if you’re someone who wants to dive into the world of re-engagement campaigns, today’s blog post is for you.
In this blog post, you will learn more about the importance of email re-engagement and a couple of tips for running your own successful re-engagement email campaigns.
Verify your email lists- Prior to initiating the process of re-engaging with old customers, it is essential to validate your email lists to ensure the elimination of unstructured or unverified data. To do so, you can hire our email validation services to increase your sending reputation, and enhance your deliverability by sending them to verified contacts, saving your time and resources.
The importance of Reactivating a Dead Email List?
Have you ever heard the famous saying, “Let the truly dead things go?”
Great advice, but not in this case.
Email marketing is perhaps the most influential revenue-making channel.
Many people agree. For approximately 85% of marketers, lead generation is one of the most crucial goals.
The consensus is obvious.
It’s actually worth your while to not only re-engage but to win back your subscribers. When done well, re-engagement emails can reduce list churn rates and boost incremental engagement.
Here are some reasons why.
- Your email subscribers joined your list for a purpose.
- Your message and your value proposition resonated. If you take their interest for granted, then you’re making a mistake for your business growth.
- Re-engaging your email list is the wisest thing to do. Smart marketers track, optimize, and reiterate their marketing tactics.
- It’s just a way of good marketing. Each subscriber shows a profit pool. If you don’t try to win them back, you’re leaving a TON of revenue on the table, which is a terrible way of running a business.
Now that you see why you need to re-engage your dead subscriber list, it’s time to see what you can do by reconnecting with the redundant contact list.
5 Ways for Re-Engaging Dead Email Subscribers
Some of the best re-engagement strategies depend on your industry and the type of your brand.
No matter what industry you’re in, an effective re-engagement landing page or email campaign utilizes relevant content as an incentive for subscribers to engage with your brand again. For instance, if you have an eCommerce store, you can offer exclusive discount codes or coupons.
Here are a couple of LeadsProspex’s re-engagement tips and tricks that can help you attract a segment of your dead or inactive subscribers.
1. Personalize All Communication
This is an extension of segmentation.
Personalization isn’t just vital to re-engagement campaigns—it’s essential for your entire email marketing strategy. In fact, studies state that the open rate for emails with a personalized message is approximately 17.6% compared to 11.4% for emails that don’t include a personalized message.
Engage dead subscribers by sending them personalized offers. To execute the ideal re-engagement email campaigns, make sure you analyze each recipient’s product usage, purchase history, and web behavior to choose the perfect way to gain their clicks and, eventually, their business. Personalization is key in ensuring that your re-engagement email not only gets opened but moves your reader into taking action as well.
It’s been stated that 77% of consumers have chosen or paid more for a brand that offers them a personalized experience. It is also beneficial to employ our email appending services where you can update your old email contact lists by matching it with our master database and getting it revamped with newer contacts.
2. Promote Online Contests or Giveaways
Your re-engagement email strategy aims to inspire your subscribers to take any action—and while they might not be ready to purchase a product or request a demo, a giveaway or contest may urge their interest.
Advertise an explicit prize within your email and subject line. When a dead subscriber enters your contest, follow up with additional content to help them familiarize themselves with your brand. Then, those who even don’t win the grand prize may continue to engage with your emails.
3. Show Them What They’re Missing!
Perhaps you lost a subscriber because your marketing materials didn’t resonate with them. Or perhaps you didn’t have a product that fit their exact needs. Thus, sending product, design, or company updates can be a great way to re-engage inactive subscribers.
Think about it. Your inactive subscribers haven’t been in touch with your business for a long time. Due to this, they’ve probably missed out on exciting offers, deals, and updates.
Consider announcing a revamped website, a new line of products, or innovative content unlike what you were offering in the past. Further, this update email is exactly what your subscribers were looking for the first time around.
4. Have A Series of Re-Engagement Events
Why not turn this procedure into an event?
You’re on a critical mission to re-energize your subscribers, so make it popular.
Be transparent with your audience.
Let your dead subscribers know that you want to build an active community, and you’re hosting a series of online events for them.
You are not short of options between your website and social media channels.
Here are some ideas:
- Facebook Live
- Coaching sessions
- Themed days
- Workshops and online classes
Additionally, create an event on your Facebook page when you host these activities. It will help you gain more visibility to your brand and increase your reach.
5. Create A New Offer to Upsell Your New Buyers
You’ve now successfully re-engaged some subscribers.
Engage new buyers – With our email extraction services, extract email addresses from websites, webpages or social media platforms and a build new list of buyers to upsell.
You can’t just let that momentum slip.
Basically, your value proposition needs to align with your premium offer. This way, it’s a frictionless buying decision for your new buyers.
They want to see your premium offer as the only natural transition.
Bear in mind that his won’t be adequate if your value proposition isn’t a slam dunk.
Here’s the reality: It’s not possible to win back every dead/inactive subscriber on your email list. Even well-planned and targeted campaigns will fail to re-engage a certain amount of subscribers. After a few failed efforts, learn to recognize when it’s time to move on and remove a subscriber from your list.
Naturally, your list will lose some vitality after a while.
Nothing new. It happens to everyone.
The most important factor is what you actually do about it.
Utilize your email subscriber’s disengagement as a chance to re-evaluate your entire email strategy.
Segment your list, provide an incredible experience to subscribers, and they’ll come out as champions of your business.
Let us know which strategies do you use to keep subscribers engaged?